You can tell your dog anything… EXCEPT GOODBYE.

This is the message for BE HIS HERO campaign which has been launched by OIE on 13th of May 2016. The target audiences of this campaign are future and current dog owners in the Balkans, including both adults and children. Indeed, ‘Stray dog’ is mainly a societal issue mostly due to inappropriate human behavior, while educational and awareness-raising activities are part of the long-term solution.

Under the ‘Be his hero’ slogan, this campaign channels positive messages encouraging responsible dog owners practises with a view to notably limiting dog abandonment on the streets, known to be the main source of stray dogs in Balkan countries.

RAWC is proud to take part in this campaign and help in any way possible to raise awareness regarding stray dog problem in Balkan countries. More about the campaign can be found HERE.

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